“Ashley was worth her weight in gold when it came to our wedding. We were originally scheduled to get married on March 28, 2020 but had to postpone it due to the Covid shutdown. Thankfully we were able to reschedule for July 18 of the same year only to find out 2 weeks before the wedding that our reception venue was unable to host us due to reverting back to phase 2 of the shutdown. We had 14 days to plan a new reception for 100 guests and I absolutely would not have been able to pull this off without Ashley. Her connections and relationships with vendors were crucial in us finding a new venue. It was a much sought after location for weddings and it ended up still being the wedding of my dreams.
I have nothing but praise for Ashley on the day of the wedding as she coordinated the entire day from the organization of the ceremony, to the logistics of transportation, to the timeline of the reception. She was very personable, practical, and had lots of good ideas that I would never have thought about. She is quick to respond to emails, easy to work with, and detail oriented.
I would highly recommend Ashley!”

“Honestly, hiring Ashley was the best money we spent on our entire wedding. My wife and I consistently felt like her services were bar-none the best value money we spent. Her professionalism, responsiveness, and personality shined bright (even through torrential downpours). She was confident and capable of making the day seamless and magical in spite of adverse weather and coordinating of a million moving pieces. We loved her and would highly recommend to ANYONE!”

“Ashley is an angel. She took every ounce of stress off of my shoulders. I didn’t have to worry about a single thing on my wedding day because of her. All I had to do was get married! I would hire her 1,000/1,000 times. If there was a problem she took care of it, and she set up and broke down my entire wedding. Plus, she handled every vendor possible. She’s amazing! ”

“We hired Ashley about 3 months out from our wedding day. She helped and guided us with the final months of planning and vendor negotiations, as well as coordinating our wedding rehearsal and wedding day. Ashley is incredibly kind, well organized, and responsive. After some bad experiences with other vendors being unresponsive or not listening to my questions and ideas, I needed a planner that would get back to me quickly and fully, and Ashley did just that. She was great at figuring out logistical problems and helped us plan our perfect wedding. The day before the wedding, at the rehearsal, she thoroughly went through the timeline and the things needed before the wedding day, and we felt fully prepared. The day of the wedding she was a calming presence and ran things smoothly. She checked in with us to ensure we were having a great time and happy with how things were going. She coordinated the wedding of my dreams and was a dream to work with. I highly recommend her if you are looking for a wedding planner; she will be a great asset and will make your day perfect and special. (And if you are not looking for a wedding planner, I encourage you to re-think that decision and give Ashley a call!)”

“Ashley saved my life on the wedding day. Without her I would have been a mess. There were no hiccups during my special day, thanks to her. She set up my tables, took care of all my vendors, and jumped to my rescue the day of, if I needed anything. She was always so quick to respond, had all the answers, and was always stepping in to help no matter what. She is an expert in the field and I definitely recommend her as your wedding planner! She’s the best there is, hands down! If you are also considering even getting a wedding planner I definitely recommend it. Cut down on the budget else where and do yourself a favor. Hire Ashley Reed and her team!”

“I had the most wonderful experience with Ashley from Sweetwater Events. From her attention to detail, to her expertise in recommendations Ashley served as my go-to-girl for anything in my wedding planning process. Her network in Nashville and surrounding areas made for easy referrals and ultimately a group of vendors that made our wedding day everything we had ever hoped for. P.S. as a perfectionist and person who loves planning myself, I felt completely at ease having Ashley on my side! She is very talented at what she does and does it with such class and style.”

“I cannot say enough good things about Ashley Reed and Sweetwater Events! I do not know what we would have done without her. My wedding day could have been a disaster: The reception venue relocated cocktail hour the day of, the caterers were late and it rained the entire day on my outdoor reception tent, but Ashley made it seem as though there were no hiccups at all. She was cool, calm and collected all day and proved to be the consummate professional even when the venue became difficult. Ashley is a pleasure to work with and she really knows what she’s doing. I didn’t feel any of the stress that comes with a wedding because Ashley was always one step ahead. She even appeared with a cocktail, food and cake at the perfect times throughout the reception since we were too busy catching up with our guests! I absolutely recommend Sweetwater Events!”

“Ashley was absolutely amazing as our wedding planner! Her calm and creative personality was just what we needed during the rush of our planning. As the bride, Ashley truly helped put my ideas into action. She assisted me with decision making when my indecisiveness got the best of me. She triple checked everything, and made it her priority to stay on top of all of our vendors while assuring I was comfortable and happy. Ashley worked our wedding as if it were her own and that’s something you can’t say for a lot of other planners. Her approach is very warmhearted and in best interest for the new couple. I would recommend her services to any couple preparing to tie the knot. Sweetwater Events is truly a grade above the rest in wedding planning!”

“Ashley was so amazing as my wedding planner! Her patience and calm manner helped me so help as planning a wedding can be stressful. Ashley had such great ideas to make the day more efficient, and her organization skills made us not worry about a thing on our special day. Ashley was so kind, gracious and quick to get back to me when I needed to get a hold of her with any questions. I could not ever imagine not having Ashley by my side throughout this planning process and on our wedding day. I highly recommend Sweetwater Events!”

“Hiring Sweetwater Events as my wedding planner was the best decision ever. Ashley is SO sweet and helpful. She is very organized (and as an extremely organized person myself, this is saying a lot!!). When we would meet, she was never in a hurry. She made me feel like my wedding was the most important wedding ever, and she spent as much time as I needed with her to discuss details and such. Ashley definitely became my “go to” person about everything wedding. It was so nice to be able to email her regarding a vendor issue, payments, or a creative idea I wanted to somehow implement during the wedding, and have her take care of it. I never had to worry that things weren’t getting done or that I had forgotten an important detail. I think the best way to describe her and her service is that she took a HUGE weight off of my shoulders. She did all of the “dirty work” for me, allowing me to enjoy time with family, friends, and my fiance leading up to the wedding. On the wedding day, my parents nor I had to worry about anything! She was in contact with all of the vendors, ensuring everything was on schedule and being set up as we had planned. A wedding has A LOT of moving parts, especially on the actual wedding day. She kept track and managed every aspect of it…the only job I had on wedding day was to get pampered and marry my best friend! I would HIGHLY recommend Sweetwater Events as your wedding planner. I promise it is money well spent!!”